We build custom software and ship it to the store.

The dividing line is simple. If an off-the-shelf product already does the job, we will tell you to buy it. Custom development earns its keep when the process is the business: a scheduling rule nobody else has, a pricing model your industry does not support, a portal your customers log into, a workflow that currently lives in three spreadsheets and one person's memory.

Most engagements start as one of the three pillars above and grow into two of them. A customer portal wants a mobile companion. A mobile app needs a back office. An integration exposes the reporting gap that becomes the dashboard. Scoping the first deliverable tightly is how we keep that from turning into an open-ended bill.

Shipping a mobile app is two separate problems. The first is building software that behaves on a device you do not own, on a network that drops, on hardware that ranges from last year's flagship to a four-year-old budget phone. The second is the store: signing keys, privacy and data-safety declarations, content ratings, screenshots at the exact required sizes, release tracks, and a review process that will reject you over a policy paragraph.

Plenty of shops can do the first. The published-app grid below is our evidence that we do the second, repeatedly, and then keep the listings compliant as platform policies change. Typical scope includes crew-facing tools, customer-facing companions to a web portal, and offline-tolerant forms that sync when the truck gets signal again.

We do not publish an hourly rate because hourly billing puts you and the developer on opposite sides of the clock. A fixed-scope proposal names the deliverable, the acceptance criteria, and the number. If the scope changes mid-build, that is a new line item you approve in writing before we touch it.

Productised work has published pricing because the scope is known in advance: see Forge pricing for websites and voice agents, Forge Sites for the website and local SEO bundle, and Forge Voice for the AI receptionist. Custom development sits outside those ladders by design.

Those ranges assume a decided scope and a client who can answer questions inside a couple of days. The single biggest schedule risk on every project we have run is not engineering difficulty, it is waiting on a decision, a credential, or an account someone has to create. We front-load all three in the discovery call.

Store review adds real, non-negotiable calendar time to mobile launches, and it is outside anyone's control. We build that buffer into the schedule up front rather than promising a launch date we would have to walk back. Days, not weeks, is what we promise on website turnaround. Custom software gets an honest range instead.

The integrations that break are the ones written as if the network never fails. Ours assume it does. Every connector we ship has explicit retry behaviour, idempotency so a replayed webhook does not double-book a job, a dead-letter path for records that cannot be processed, and a log a human can actually read at 7am when something looks wrong.

Integration work also fails safe. When a downstream system is unreachable, the customer-facing action still completes and the record queues, rather than the whole booking flow dying because a CRM was mid-maintenance. See Forge integrations for the connectors already in production.

Release management is the part of app development that quietly sinks projects. Losing a signing keystore means you can never update your own app again. A missing data-safety declaration means rejection. A bad rollout with no staged percentage means every user gets the crash at once. We treat all three as engineering problems with checklists, not as paperwork to improvise at the end.

Apps can be published under a Forge developer account or under one you own. If you own the account, we work inside it and you keep the keys, the listing, and the reviews from day one.